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Remodelling the corporate visual identity construct
16 references·2 citing·40 second hop
Remodelling the corporate visual identity construct (2011)Remodelling the corporate visual identity…Managing Corporate Identity: An Internal Perspective (2005)Managing Corporate Identity: …Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model (2001)Corporate marketing and servi…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Congruency of scent and music as a driver of in-store evaluations and behavior (2001)Congruency of scent and music…Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image (1999)Marketing Aesthetics: The Str…Corporate Identity and the Advent of Corporate Marketing (1998)Corporate Identity and the Ad…Towards a framework for managing corporate identity (1997)Towards a framework for manag…Corporate identity: the concept, its measurement and management (1997)Corporate identity: the conce…Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Improving the Store Environme…Corporate Branding and Connoisseurship (1995)Corporate Branding and Connoi…Music, Mood, and Marketing (1990)Music, Mood, and MarketingA new approach to the corporate image management process (1989)A new approach to the corpora…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…The Influence of Background Music on the Behavior of Restaurant Patrons (1986)The Influence of Background M…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…THE INFLUENCE OF RESILIENCE AND SUSTAINABILITY PERCEPTION ON AIRPORT BRAND PROMOTION AND DESIRE TO REUSE OF AIRPORT SERVICES: THE CASE OF IRAN AIRPORTS (2019)THE INFLUENCE OF RESILIENCE A…Corporate Identity and Social Media: Existence and Extension of the Organization (2017)Corporate Identity and Social…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Atmospherics as a Marketing Tool (1974)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Building Strong Brands (1995)Corporate brands: what are they? What of them? (2003)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Corporate Reputation: The Definitional Landscape (2006)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Core value‐based corporate brand building (2003)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)The Discovery of Grounded Theory (2017)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Store atmosphere and purchasing behavior (1994)Atmospheric Effects on Shopping Behavior (2000)The Effect of Environmental Perceptions on Behavioral Intentions Through Emotions: The Case of Upscale Restaurants (2007)The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry (2009)Store Atmospherics: A Multisensory Perspective (2014)Philosophy in a New Key (1957)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)The influence of in-store music on wine selections. (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Mood States and Consumer Behavior: A Critical Review (1985)The Influence of Store Environment on Quality Inferences and Store Image (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Influencing behaviour: The mindspace way (2011)Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective (2011)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2001Congruency of scent and music as a driver of in-store evaluations and behavior1,154 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 1986The Influence of Background Music on the Behavior of Restaurant Patrons936 cited
  • 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
  • 1997Corporate identity: the concept, its measurement and management785 cited
  • 1990Music, Mood, and Marketing746 cited
  • 1998Corporate Identity and the Advent of Corporate Marketing557 cited
  • 1995Corporate Branding and Connoisseurship547 cited
  • 1989A new approach to the corporate image management process513 cited
  • 1999Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image441 cited
  • 1997Towards a framework for managing corporate identity427 cited
  • 2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

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347 cited
  • 2005Managing Corporate Identity: An Internal Perspective293 cited
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    • 2017Corporate Identity and Social Media: Existence and Extension of the Organization38 cited
    • 2019THE INFLUENCE OF RESILIENCE AND SUSTAINABILITY PERCEPTION ON AIRPORT BRAND PROMOTION AND DESIRE TO REUSE OF AIRPORT SERVICES: THE CASE OF IRAN AIRPORTS14 cited