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Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*

16 references·16 citing·39 second hopsampled

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References

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1990Consumer Evaluations of Brand Extensions3,266 cited
1986Strategic Brand Concept-Image Management2,198 cited
1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
1978Innovativeness: The Concept and Its Measurement1,549 cited
1991Measuring Consumer Innovativeness1,460 cited
1971Consumer Rankings of Risk Reduction Methods1,407 cited
1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1985A Propositional Inventory for New Diffusion Research1,209 cited
1984Product Familiarity and Learning New Information922 cited
1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
1992

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The Effects of Brand Extensions on Market Share and Advertising Efficiency

744 cited

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2015Consumer characteristics and the use of social networking sites67 cited
2012Speed to Market for Innovative Products: Blessing or Curse?59 cited
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2020Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness55 cited
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2021The role of brand in overcoming consumer resistance to autonomous vehicles43 cited
2018Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions40 cited
2013Are innovative consumers emotional and prestigiously sensitive to price?33 cited
2018To tell or not to tell? The impact of communicating consumer participation in new product development28 cited
2014Sequential combination of consumer experiences and their impact on product knowledge and brand attitude27 cited
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