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Markenbildung und Markenstrategien
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References

  • 1953Die Betriebswirtschaft4,537 cited
  • 1991Managing Brand Equity3,818 cited
  • 2007Strategic Brand Management1,706 cited
  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 1993Measuring brand value with scanner data618 cited
  • 1996Brand Loyalty: The Link between Attitude and Behavior581 cited
  • 2001Managing Innovation: Integrating technological, market and organizational change. 2nd Edition432 cited
  • 1996Brands Versus Private Labels: Fighting to Win345 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 1992Marketingforschung und Käuferverhalten207 cited
  • 2005Unternehmens- und Marketingkommunikation182 cited
  • 2002Stellenwert und Gegenstand des Markenmanagement140 cited
  • 2014Unternehmens- und Marketingkommunikation123 cited
  • 1998Wirkung integrierter Kommunikation

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