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The Effect of Self-Congruency on Customer Behavior and Involvement
16 references·0 citing·46 second hop
The Effect of Self-Congruency on Customer Behavior and Involvement (2015)The Effect of Self-Congruency on Customer…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Brand personality of tourist destinations: An application of self-congruity theory (2010)Brand personality of tourist …Direct and indirect effects of self-image congruence on brand loyalty (2006)Direct and indirect effects o…The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)The four levels of loyalty an…Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Image, Self-Congr…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Self concept and product choice: An integrated perspective (1988)Self concept and product choi…Conceptualizing Involvement (1986)Conceptualizing InvolvementMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Intraclass Reliability Estima…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Statistical principles in experimental design. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1974Intraclass Reliability Estimates: Testing Structural Assumptions1,657 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2004The four levels of loyalty and the pivotal role of trust: a study of online service dynamics1,424 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
  • 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
  • 1986Conceptualizing Involvement631 cited
  • 2010Brand personality of tourist destinations: An application of self-congruity theory

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629 cited
  • 1988Self concept and product choice: An integrated perspective538 cited
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