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Celebrity entrepreneurship: communication effectiveness through perceived involvement
16 references·2 citing·44 second hop
Celebrity entrepreneurship: communication effectiveness through perceived involvement (2007)Celebrity entrepreneurship: communication…Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Matching products with endorsers: attractiveness versus expertise (1998)Matching products with endors…The correspondence bias. (1995)The correspondence bias.The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship (1994)The Moderating Effects of Mes…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Credibility of Physically Attractive Communicators: A Review (1982)The Credibility of Physically…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…Causal inferences about communicators and their effect on opinion change. (1978)Causal inferences about commu…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision (2023)Celebrity co‐creator or celeb…Celebrity entrepreneurship : the effect of negative celebrity information on the new venture (2008)Celebrity entrepreneurship : …The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Psychology of Interpersonal Relations. 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(1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Measuring the Involvement Construct (1985)Prospect theory: An analysis of decision under risk (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects (1998)Predicting e-services adoption: a perceived risk facets perspective (2003)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Handbook of Social Psychology (1969)Effectiveness of Celebrity Endorsers (1983)Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Neighbourhood influences on health: Figure 1 (2006)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? 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this work references cited by second hop

References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1995The correspondence bias.1,896 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1978Causal inferences about communicators and their effect on opinion change.633 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited

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  • 1982The Credibility of Physically Attractive Communicators: A Review459 cited
  • 1998Matching products with endorsers: attractiveness versus expertise449 cited
  • Cited by

    • 2023Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision13 cited
    • 2008Celebrity entrepreneurship : the effect of negative celebrity information on the new venture8 cited