SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course
16 references·2 citing·40 second hop
Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course (2015)Using a Service Audit Project for Improvi…The Future of Marketing Education (2012)The Future of Marketing Educa…Knowledge and Skill Requirements for Marketing Jobs in the 21st Century (2010)Knowledge and Skill Requireme…An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness (2005)An Update of Marketing Studen…The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Case for Using Live Cases: Shifting the Paradigm in Marketing Education (2001)The Case for Using Live Cases…Integrating Marketing Courses to Enhance Team-Based Experiential Learning (2000)Integrating Marketing Courses…Experiential Learning Exercises in Services Marketing Courses (2000)Experiential Learning Exercis…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Engaging Ideas: The Professor's Guide to Integrating Writing, Critical Thinking, and Active Learning in the Classroom (1996)Engaging Ideas: The Professor…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…Team Projects: Achieving their Full Potential (1991)Team Projects: Achieving thei…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…BIG IDEAS IN SERVICES MARKETING (1986)BIG IDEAS IN SERVICES MARKETI…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Management and the Learning Process (1976)Management and the Learning P…An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives (2017)An Experiential Social Media …A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment (2017)A Group Independent Study Usi…Coefficient Alpha and the Internal Structure of Tests (1951)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)An empirical assessment of the SERVQUAL scale (1992)The Commitment-Trust Theory of Relationship Marketing (1994)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Behavioral Consequences of Service Quality (1996)The Process of Education (1960)The developmental psychology of Jean Piaget. (1963)The Structure of Scientific Revolutions (1963)The concept of experiential learning and John Dewey's theory of reflective thought and action (2000)Managing organizational knowledge as a strategic asset (2001)Cognitive styles in the context of modern psychology: Toward an integrated framework of cognitive style. (2007)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Whither Services Marketing? (2004)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)Technology in Support of Collaborative Learning (2007)The Empirical Case against Large Class Size: Adverse Effects on the Teaching, Learning, and Retention of First-Year Students. (2007)Teaching Critical Thinking Skills: Literature Review. (2020)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Comfort your online customer: quality, trust and loyalty on the internet (2004)The Critical Incident Technique in Service Research (2004)The value concept and relationship marketing (1996)Understanding Relationship Marketing Outcomes (2002)A Strategic Framework for Customer Relationship Management (2005)Facing up to the challenge: why is it so hard to develop graduate attributes? (2009)Effects of business internships on job marketability: the employers' perspective (2010)The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development (2021)
this work references cited by second hop

References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1994Putting the Service-Profit Chain to Work3,732 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
  • 1996Engaging Ideas: The Professor's Guide to Integrating Writing, Critical Thinking, and Active Learning in the Classroom1,448 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 1976Management and the Learning Process770 cited
  • 2005An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness242 cited
  • 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century204 cited
  • 1986BIG IDEAS IN SERVICES MARKETING201 cited
  • 2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning199 cited
  • 2000Experiential Learning Exercises in Services Marketing Courses197 cited
  • 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
  • 2012The Future of Marketing Education

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

177 cited
  • 1991Team Projects: Achieving their Full Potential176 cited
  • Cited by

    • 2017An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives11 cited
    • 2017A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment8 cited