References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1981Designing Research for Application1,805 cited
• 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 1981Positioning: The Battle for Your Mind1,060 cited
• 1984Product Familiarity and Learning New Information922 cited
• 1987Research Design Explained902 cited
• 1991A Process-Tracing Study of Brand Extension Evaluation891 cited