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The Future of Service Is Long Overdue
16 references·1 citing·42 second hop
The Future of Service Is Long Overdue (2010)The Future of Service Is Long OverdueTotal Relationship Marketing (2012)Total Relationship MarketingTotal Relationship Marketing (2011)Total Relationship MarketingOn value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…The service-dominant logic and the future of marketing (2007)The service-dominant logic an…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Service Management and Marketing: Customer Management in Service Competition (2007)Service Management and Market…Fundamentals of service science (2007)Fundamentals of service scien…On defining marketing: finding a new roadmap for marketing (2006)On defining marketing: findin…Service portraits in service research: a critical review (2005)Service portraits in service …A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Whither Services Marketing? (2004)Whither Services Marketing?The Four Service Marketing Myths (2004)The Four Service Marketing My…Services Marketing: People, Technology, Strategy (2004)Services Marketing: People, T…Tracking the evolution of the services marketing literature (1993)Tracking the evolution of the…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Marketing of services (1981)Marketing of servicesCustomer-Driven Value Co-creation in Service Networks (2011)Customer-Driven Value Co-crea…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Evolving to a New Dominant Logic for Marketing (2003)Steps toward a science of service systems (2007)It's all B2B…and beyond: Toward a systems perspective of the market (2010)Service Research Priorities in a Rapidly Changing Context (2015)Service-dominant logic 2025 (2016)From value chain to value constellation: designing interactive strategy. (1993)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Institutions and axioms: an extension and update of service-dominant logic (2015)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Breaking Free from Product Marketing (1977)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Adopting a service logic for marketing (2006)A customer‐dominant logic of service (2010)Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms (2016)The Structure of Scientific Revolutions (1963)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)From goods to service(s): Divergences and convergences of logics (2008)The Discovery of Grounded Theory (2017)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Contextualization and value-in-context: How context frames exchange (2011)Consumer responses to compensation, speed of recovery and apology after a service failure (2004)Understanding Organization-Customer Links in Service Settings (2005)Managing brands and customer engagement in online brand communities (2013)Defining gamification (2012)A definition for gamification: anchoring gamification in the service marketing literature (2016)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)
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References

  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 2007Fundamentals of service science1,359 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2004Whither Services Marketing?1,242 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 2007Service Management and Marketing: Customer Management in Service Competition892 cited
  • 2005Service portraits in service research: a critical review762 cited
  • 2011Total Relationship Marketing728 cited
  • 2004Services Marketing: People, Technology, Strategy685 cited
  • 1981Marketing of services353 cited
  • 2006On defining marketing: finding a new roadmap for marketing307 cited
  • 2007The service-dominant logic and the future of marketing299 cited
  • 2012Total Relationship Marketing254 cited

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  • 2011Customer-Driven Value Co-creation in Service Networks15 cited