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Nachhaltigkeitsmanagement am Beispiel der Otto Group – Herausforderungen, Strategie und Umsetzung
12 references·0 citing·35 second hop
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this work references cited by second hop

References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 1996Linking the Balanced Scorecard to Strategy1,815 cited
  • 2010Market-focused sustainability: market orientation plus!331 cited
  • 2012Marketing : Grundlagen marktorientierter Unternehmensführung271 cited
  • 2012Grundlagen des Marketing69 cited
  • 2003Nachhaltiges Marketing-Management55 cited
  • 2018Handelsmarketing47 cited
  • 1996Vom Leitbild zur Umsetzung46 cited
  • 2012Marketing30 cited
  • 1999Marktorientierte Unternehmensführung im Wandel29 cited
  • 2005Multichannel-Retailing : Marketing in Mehrkanalsystemen des Einzelhandels29 cited
  • 2011F-commerce and the Crucial Role of Trust24 cited

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