References

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• 1997Beyond pleasure and pain.6,770 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
• 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
• 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
• 2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride1,515 cited
• 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
• 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
• 2003Promoting sustainable consumption: Determinants of green purchases by Swiss consumers1,127 cited
• 2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
• 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
• 2002Building Brand Equity through Corporate Societal Marketing944 cited
• 2000Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity