References

• 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
• 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
• 1998Competitive advantage: creating and sustaining superior performance5,791 cited
• 1998Alliances and networks4,705 cited
• 1999International trade and industrial upgrading in the apparel commodity chain3,194 cited
• 1997What is the Right Supply Chain for Your Product3,084 cited
• 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
• 1996The value concept and relationship marketing2,180 cited
• 2004The future of competition: co-creating unique value with customers2,174 cited
• 1993From value chain to value constellation: designing interactive strategy.2,050 cited
• 2006Competing through service: Insights from service-dominant logic1,704 cited
• 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
• 1989No business is an island: The network concept of business strategy