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Integriertes Branding — Baupläne zur Gestaltung neuer Marken
16 references·2 citing·36 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1977On the creation and Use of English Compound Nouns866 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1995Dictionary of marketing terms494 cited
  • 2003Creating powerful brands in consumer, service and industrial markets472 cited
  • 1970Lateral Thinking: A Textbook of Creativity452 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 1999Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image441 cited
  • 1997Advertising communications & promotion management429 cited
  • 1994An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables376 cited
  • 1998‘Building, measuring and managing brand equity’324 cited
  • 1977Effects of interactive imagery on learning: Application to advertising.268 cited
  • 1991Images in mind: The evolution of a theory191 cited
  • 1993Aesthetic Response and the Influence of Design Principles on Product Preferences

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162 cited

Cited by

  • 2006Markenmanagement — Markenbildung in der Medienbranche16 cited
  • 2009Behavioral Branding als Führungsansatz13 cited