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China's Advertising Agencies: Problems and Relations
5 references·4 citing·33 second hop
China's Advertising Agencies: Problems and Relations (1994)China's Advertising Agencies: Problems an…The Role of Guanxi in Negotiations in the Pacific Basin (1990)The Role of Guanxi in Negotia…Marketing in China (1990)Marketing in ChinaAdvertising in China: Viability and Structure (1990)Advertising in China: Viabili…Wa, Guanxi, and Inhwa: Managerial principles in Japan, China, and Korea (1989)Wa, Guanxi, and Inhwa: Manage…A Content Analysis of Chinese Magazine Advertisements (1988)A Content Analysis of Chinese…Assessing Materialism among the Future Elites of China (2014)Assessing Materialism among t…Advertising Strategy in China (2002)Advertising Strategy in ChinaChina Myths and Advertising Agencies (1997)China Myths and Advertising A…The Strategic Functions of Advertising Agencies in China: A Networking Perspective (1996)The Strategic Functions of Ad…Journal of International Business Studies (1975)Interfirm Adaptation in Business Relationships (1991)Industrial networks: A new view of reality (1992)Kleppners Advertising Procedure (1950)Madison Avenue in Asia: Politics and Transnational Advertising (1983)Advertising in China (1986)Controlling Deceptive Advertising in China: An Overview (2008)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Management International Review (2004)Advertising in a Developing Economy; Opportunity and Responsibility (1975)Towards A Socialist Marketing Concept: The Case of Romania (1986)China’s Advertising and the Export Marketing Learning Curve: The First Decade (1993)Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications (1997)Analysing customer based airline brand equity: Perspective from Taiwan (2018)Content Analysis in Consumer Research (1977)Consumer behavior and marketing action (1981)Advances in international marketing (1992)Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 (1994)Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism (2003)Advances in Consumer Research (2025)GUANXI: CONNECTIONS AS SUBSTITUTES FOR FORMAL INSTITUTIONAL SUPPORT. (1996)Guanxi and organizational dynamics: organizational networking in Chinese firms (2001)On the Intricacies of the Chinese Guanxi: A Process Model of Guanxi Development (2004)Doing Business in the People’s Republic of China (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Satisfaction With Life Scale (1985)Networking and growth of young technology-intensive ventures in China (1995)The benefits of “Guanxi”: The value of relationships in developing the Chinese market (1995)Questioning guanxi: definition, classification and implications (2002)The impact of economic liberalization on marketing practices in the People′s Republic of China (1995)Performance Implications of International Strategy (1997)Success in China's Industrial Market: An Institutional and Environmental Approach (1998)
this work references cited by second hop

References

  • 1989Wa, Guanxi, and Inhwa: Managerial principles in Japan, China, and Korea387 cited
  • 1988A Content Analysis of Chinese Magazine Advertisements118 cited
  • 1990The Role of Guanxi in Negotiations in the Pacific Basin78 cited
  • 1990Marketing in China27 cited
  • 1990Advertising in China: Viability and Structure22 cited

Cited by

  • 1997China Myths and Advertising Agencies9 cited
  • 2014Assessing Materialism among the Future Elites of China9 cited
  • 1996The Strategic Functions of Advertising Agencies in China: A Networking Perspective8 cited
  • 2002Advertising Strategy in China8 cited

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