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Entwicklung von Kommunikationsstrategien
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References

  • 2014Strategie und Technik der Markenführung731 cited
  • 2015Strategie und Technik der Werbung358 cited
  • 1948Advertising Principles and Practice325 cited
  • 1989Advertising: Principles & Practice228 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 2005Marketing Communications: theory and applications207 cited
  • 2005Unternehmens- und Marketingkommunikation182 cited
  • 1997Advertising and sales promotion strategy182 cited
  • 1976Advertising Media Planning141 cited
  • 2007Grundlagen des Marketing127 cited
  • 2014Advertising Management93 cited
  • 1999Marketing Communications: Contexts, Contents and Strategies87 cited
  • 1991Information Content in Television Advertising: A Replication and Extension75 cited
  • 1980Brain-Activity Responses to Magazine and Television Advertising75 cited
  • 2015Advertising Media Planning69 cited
  • 2000Markt- und Werbepsychologie67 cited

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