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Tüketici temelli marka değerinin finansal performans üzerine etkisi
16 references·1 citing·29 second hop
Tüketici temelli marka değerinin finansal performans üzerine etkisi (2011)Tüketici temelli marka değerinin finansal…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Strategic Brand Management (2007)Strategic Brand ManagementMeasuring and managing brand loyalty (2001)Measuring and managing brand …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Brand equity valuation: a global perspective (1998)Brand equity valuation: a glo…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building Strong Brands (1995)Building Strong BrandsThe Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Measuring brand value with scanner data (1993)Measuring brand value with sc…Handbook of marketing scales: multi-item measures for marketing and consumer behavior research (1993)Handbook of marketing scales:…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Marketing Scales Handbook: A Compilation of Multi-item Measures (1992)Marketing Scales Handbook: A …Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYBİST’TE YER ALAN ENERJİ ŞİRKETLERİNİN FİNANSAL PERFORMANSININ SD VE WASPAS YÖNTEMLERİYLE ÖLÇÜLMESİ (2019)BİST’TE YER ALAN ENERJİ ŞİRKE…Marketing Research (1970)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Managing Brand Equity (1991)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 1995Building Strong Brands4,440 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 2007Strategic Brand Management1,712 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,401 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research637 cited
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  • 1992Marketing Scales Handbook: A Compilation of Multi-item Measures408 cited
  • 1998Brand equity valuation: a global perspective271 cited
  • 2001Measuring and managing brand loyalty

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  • 2019BİST’TE YER ALAN ENERJİ ŞİRKETLERİNİN FİNANSAL PERFORMANSININ SD VE WASPAS YÖNTEMLERİYLE ÖLÇÜLMESİ28 cited