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Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications
16 references·7 citing·32 second hop
Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications (1998)Marketing Dèjá Vu: The Discovery of Integ…The Practice of Management (2012)The Practice of ManagementMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…Innovation and Entrepreneurship: Practice and Principles (1985)Innovation and Entrepreneursh…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Chronicle of Higher Education (1977)The Chronicle of Higher Educa…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Marketers' Attitudes toward the Marketing Concept (1971)Marketers' Attitudes toward t…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Basic marketing, a managerial approach (1961)Basic marketing, a managerial…Making the marketing concept work (1959)Making the marketing concept …Marketing and Economic Development (1958)Marketing and Economic Develo…Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept (2012)Modelling the Influence of In…Model of Marketing Communications Effectiveness in the Business-to-Business Markets (2012)Model of Marketing Communicat…Apples, oranges and fruit salad: A Delphi study of the IMC educational mix (2009)Apples, oranges and fruit sal…In Search of a Theory of Integrated Marketing Communication (2007)In Search of a Theory of Inte…STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL (2006)STRATEGIC INTEGRATED COMMUNIC…Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective (2005)Perceptions of Integrated Mar…An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication (1999)An Interdisciplinary Team Tea…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Social Marketing: An Approach to Planned Social Change (1971)Principles of Marketing (1972)Marketing as Exchange (1975)The Concept of the Marketing Mix (1964)A Generic Concept of Marketing (1972)Advertising and Promotion Management (1987)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)A Framework for Conceptual Contributions in Marketing (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Effect of a Market Orientation on Business Profitability (1990)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)In search of higher persistence rates in distance education online programs (2003)Distance Education Trends: Integrating new technologies to foster student interaction and collaboration (2006)Study Habits, Skills, and Attitudes: The Third Pillar Supporting Collegiate Academic Performance (2008)Job demands, perceptions of effort‐reward fairness and innovative work behaviour (2000)A theory of entrepreneurial opportunity identification and development (2002)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)
this work references cited by second hop

References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1977The Chronicle of Higher Education4,317 cited
  • 2012The Practice of Management3,745 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1985Innovation and Entrepreneurship: Practice and Principles1,789 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1986The Marketing Concept: What It Is and What It Is Not589 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited
  • 1959Making the marketing concept work429 cited
  • 1961Basic marketing, a managerial approach332 cited
  • 1993Client Perceptions of Integrated Marketing Communications303 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1958Marketing and Economic Development268 cited
  • 1971Marketers' Attitudes toward the Marketing Concept207 cited

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Cited by

  • 2005Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective50 cited
  • 2012Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept49 cited
  • 2007In Search of a Theory of Integrated Marketing Communication29 cited
  • 2009Apples, oranges and fruit salad: A Delphi study of the IMC educational mix27 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited
  • 2012Model of Marketing Communications Effectiveness in the Business-to-Business Markets17 cited
  • 1999An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication11 cited