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Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?
16 references·5 citing·46 second hop
Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards? (2012)Faking or Convincing: Why Do Some Adverti…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)Market Orientation, Creativit…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do (1997)Motivating Creativity in Orga…Forming inferences about some intraclass correlation coefficients. (1996)Forming inferences about some…ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY. (1996)ASSESSING THE WORK ENVIRONMEN…On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution (1995)On the Use, Usefulness, and E…The Work Preference Inventory: Assessing intrinsic and extrinsic motivational orientations. (1994)The Work Preference Inventory…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …The social psychology of creativity: A componential conceptualization. (1983)The social psychology of crea…Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory (1982)Two Structural Equation Model…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Creativity, Intelligence, and Personality (1981)Creativity, Intelligence, and…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Sick of awards: hidden costs of signaling for advertising creatives (2023)Sick of awards: hidden costs …Managing Creativity in the Age Of Data-Driven Marketing Communication (2022)Managing Creativity in the Ag…Ranking UNIR, un proyecto de clasificación de la mejor publicidad iberoamericana (2015)Ranking UNIR, un proyecto de …Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa (2015)Habitus, doxa, and ethics: in…Ranking ESCO de agencias de publicidad: descripción y resultados (2013)Ranking ESCO de agencias de p…Effects of externally mediated rewards on intrinsic motivation. (1971)Motivational processes affecting learning. (1986)Climate for Creativity: A Quantitative Review (2007)What Goes Around Comes Around: Knowledge Hiding, Perceived Motivational Climate, and Creativity (2013)Knowledge-based human resource management practices, intellectual capital and innovation (2017)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Intraclass correlations: Uses in assessing rater reliability. 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(1993)Formative versus reflective measurement models: Two applications of formative measurement (2008)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Coronavirus Anxiety Scale: A brief mental health screener for COVID-19 related anxiety (2020)Motivation reconsidered: The concept of competence. (1963)Human Problem Solving (1972)Social psychology of creativity: A consensual assessment technique. (1982)Creativity syndrome: Integration, application, and innovation. (1988)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The use of partial least squares path modeling in international marketing (2009)A resource‐based view of the firm (1984)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Issues and opinion on structural equation modeling (1998)How to Write Up and Report PLS Analyses (2009)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1996Forming inferences about some intraclass correlation coefficients.6,899 cited
  • 1996ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY.6,028 cited
  • 1983The social psychology of creativity: A componential conceptualization.4,030 cited
  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1997Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do2,243 cited
  • 1994The Work Preference Inventory: Assessing intrinsic and extrinsic motivational orientations.1,892 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
  • 1981Creativity, Intelligence, and Personality1,777 cited
  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited

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  • 1995On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution1,202 cited
  • 2004Market Orientation, Creativity, and New Product Performance in High-Technology Firms1,086 cited
  • Cited by

    • 2015Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa15 cited
    • 2022Managing Creativity in the Age Of Data-Driven Marketing Communication13 cited
    • 2023Sick of awards: hidden costs of signaling for advertising creatives11 cited
    • 2013Ranking ESCO de agencias de publicidad: descripción y resultados10 cited
    • 2015Ranking UNIR, un proyecto de clasificación de la mejor publicidad iberoamericana9 cited