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Strategic analysis in political markets

16 references·16 citing·40 second hopsampled

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References

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1992Electoral Strategies and Political Marketing175 cited
1997Designer politics: How elections are won168 cited
1990

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The phenomenon of political marketing

154 cited

Cited by

2002The political marketing planning process: improving image and message in strategic target areas104 cited
2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation97 cited
2010If Kate voted Conservative, would you?92 cited
2004The views of anadvocatus dei: political marketing and its critics91 cited
2007Theory and Concept Development in Political Marketing89 cited
2015Towards a renewal of the niche party concept88 cited
2001Strategic political segmentation ‐ A new approach for a new era of political marketing85 cited
2009Political marketing and stakeholder engagement80 cited
2010Explications of political market orientation and political brand orientation using the resource-based view of the political party76 cited
2005A Conceptual Model of Political Market Orientation70 cited
2012Political Marketing and Lobbying: A Neglected Perspective and Research Agenda40 cited
2009Industrial relationships and the effects of different types of connections35 cited
2017The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance27 cited
2015Policy Considerations on Facebook: Agendas, Coherence, and Communication Patterns in the 2011 Danish Parliamentary Elections20 cited
2023Moving beyond negative spillover: The positive consequences of an innocent brand's responses to another brand's crisis15 cited
2012The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers9 cited