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The Journal of Advertising: A Twenty Year Appraisal
5 references·16 citing·48 second hop
The Journal of Advertising: A Twenty Year Appraisal (1991)The Journal of Advertising: A Twenty Year…Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988 (1990)Publication Productivity in t…Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985 (1988)Trends in Advertising Researc…Replication in Advertising Research: 1977, 1978, 1979 (1981)Replication in Advertising Re…The First Forty Years (1976)The First Forty YearsThe Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review (2022)The Journal of Advertising ’s…Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research (2019)Citations Gone #Social: Exami…A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014 (2015)A retrospective on the state …Green Grass, High Cotton: Reflections on the Evolution of theJournal of Advertising (2014)Green Grass, High Cotton: Ref…La productividad científica en Comunicación a través de la revista Zer (2012)La productividad científica e…Advertising Research in the Post-WTO Decade in China (2012)Advertising Research in the P…Maintenance person or architect? 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this work references cited by second hop

References

  • 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
  • 1981Replication in Advertising Research: 1977, 1978, 1979166 cited
  • 1988Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985139 cited
  • 1976The First Forty Years80 cited
  • 1990Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 198871 cited

Cited by

  • 2003International business negotiations119 cited
  • 2022The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review46 cited
  • 1996Social Structuration of the Field of Entrepreneurship: A Case Study42 cited
  • 1994The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets40 cited
  • 1994Analyzing the Content of Marketing Journals to Assess Trends in Sales Force Research: 1980–199229 cited
  • 2015A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–201429 cited
  • 2012Advertising Research in the Post-WTO Decade in China27 cited
  • 2019Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research26 cited
  • 2010Maintenance person or architect?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

26 cited
  • 2008The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing25 cited
  • 1998TheJournal of Advertising: Twenty-Five Years and beyond23 cited
  • 1994Individual Reactions to Advertising: Theoretical and Methodological Developments22 cited
  • 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature20 cited
  • 2014Green Grass, High Cotton: Reflections on the Evolution of theJournal of Advertising19 cited
  • 1997A 30-Year Assessment of the Media Planning Literature18 cited
  • 2012La productividad científica en Comunicación a través de la revista Zer17 cited