References

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• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1995Building Strong Brands4,432 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 1996‘Building Strong Brands’2,120 cited
• 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
• 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
• 1998Guidelines for Selecting or Modifying Logos655 cited
• 2006Consumer perceptions of product packaging560 cited
• 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
• 2001Brand personality: How to make the metaphor fit?406 cited
• 2010The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers404 cited
• 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment