Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Exploring the impact of brand image on customer loyalty and commitment in China

16 references·16 citing·41 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1991A three-component conceptualization of organizational commitment11,041 cited
1992Measuring Service Quality: A Reexamination and Extension10,646 cited
1999Whence Consumer Loyalty?7,319 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
1990A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment.6,114 cited
1999Whence Consumer Loyalty?4,891 cited
1991Managing Brand Equity3,818 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
1995A Review of Scale Development Practices in the Study of Organizations3,192 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
2001The relationship between customer loyalty and customer satisfaction1,290 cited
2000

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The measurement and dimensionality of brand associations

1,007 cited

2003Customer loyalty and customer loyalty programs858 cited

Cited by

2018THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY562 cited
2013Customer satisfaction, loyalty and financial performance193 cited
2012Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan171 cited
2012Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector169 cited
2014The Roles of Value, Satisfaction, and Commitment in the Effect of Service Quality on Customer Loyalty in Hong Kong–Style Tea Restaurants167 cited
2021“I just like this e-Retailer”: Understanding online consumers repurchase intention from relationship quality perspective100 cited
2016Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love99 cited
2013An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry88 cited
2024Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image85 cited
2010Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers76 cited
2020The Influence of a Firm’s CSR Initiatives on Brand Loyalty and Brand Image76 cited
2024The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review75 cited
2017Tightness–looseness: A new framework to understand consumer behavior75 cited
2015Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty58 cited
2018The Influence of Customer Experience on Customer Loyalty in Telecommunication Industry54 cited
2012THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY53 cited