SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effects of Free Sample Promotions on Incremental Brand Sales
6 references·16 citing·46 second hop
The Effects of Free Sample Promotions on Incremental Brand Sales (2004)The Effects of Free Sample Promotions on …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Design and marketing of new products (1980)Design and marketing of new p…Research for Marketing Decisions (1978)Research for Marketing Decisi…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…The Spillover of Spotlight: Platform Recommendation in the Mobile App Market (2018)The Spillover of Spotlight: P…Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis (2018)Copycats vs. Original Mobile …The Implications of Offering Free Versions for the Performance of Paid Mobile Apps (2017)The Implications of Offering …Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)Synergistic effects of social…Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games (2016)Service quality explains why …The challenge of retaining customers acquired with free trials (2015)The challenge of retaining cu…Evaluating the impact of social media activities on human brand sales (2015)Evaluating the impact of soci…A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)A Meta-Analysis of Electronic…How do firms make money selling digital goods online? (2014)How do firms make money selli…Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play (2014)Effects of Freemium Strategy …Economics of Free Under Perpetual Licensing: Implications for the Software Industry (2014)Economics of Free Under Perpe…Choosing a Digital Content Strategy: How Much Should Be Free? (2013)Choosing a Digital Content St…Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty (2011)Optimal Software Free Trial S…Disclosing Multiple Product Attributes (2011)Disclosing Multiple Product A…Brand Loyalty Programs: Are They Shams? (2005)Brand Loyalty Programs: Are T…Decomposing the Sales Promotion Bump with Store Data (2004)Decomposing the Sales Promoti…A Simple Model of Herd Behavior (1992)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Open innovation, information, and entrepreneurship within platform ecosystems (2018)The CAGE around cyberspace? How digital innovations internationalize in a virtual world (2018)Marketing research on Mobile apps: past, present and future (2021)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Motivation and Personality (1997)Differential Effects of Preferential Treatment Levels on Relational Outcomes (2007)Customer relationship management and firm performance: the mediating role of business strategy (2009)Review of the theoretical underpinnings of loyalty programs (2011)Compliance without pressure: The foot-in-the-door technique. (1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Consumer Promotions and the Acceleration of Product Purchases (1985)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The theory and practice of econometrics (1986)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Price-Induced Patterns of Competition (1989)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006)Does Online Information Drive Offline Revenues? (2010)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)External Control of Organizations: Resource Dependence Perspective (2011)Understanding the determinants of online review helpfulness: A meta-analytic investigation (2017)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019)Advances in Consumer Research (2025)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1980Design and marketing of new products1,131 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1978Research for Marketing Decisions601 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited

Cited by

  • 2015A Meta-Analysis of Electronic Word-of-Mouth Elasticity474 cited
  • 2005Brand Loyalty Programs: Are They Shams?286 cited
  • 2014Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play274 cited
  • 2004Decomposing the Sales Promotion Bump with Store Data237 cited
  • 2011Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty206 cited
  • 2016Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects196 cited
  • 2016Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games177 cited
  • 2011Disclosing Multiple Product Attributes175 cited
  • 2015Evaluating the impact of social media activities on human brand sales

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

169 cited
  • 2014How do firms make money selling digital goods online?167 cited
  • 2018Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis162 cited
  • 2014Economics of Free Under Perpetual Licensing: Implications for the Software Industry151 cited
  • 2015The challenge of retaining customers acquired with free trials148 cited
  • 2017The Implications of Offering Free Versions for the Performance of Paid Mobile Apps127 cited
  • 2013Choosing a Digital Content Strategy: How Much Should Be Free?107 cited
  • 2018The Spillover of Spotlight: Platform Recommendation in the Mobile App Market96 cited