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Customer decision making in fashion retailing: a segmentation analysis
13 references·10 citing·42 second hop
Customer decision making in fashion retailing: a segmentation analysis (1998)Customer decision making in fashion retai…More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers (1998)More than just a name above t…Customer-sales associate retail relationships (1996)Customer-sales associate reta…AN ATTRIBUTE‐ANCHORED CONJOINT APPROACH TO MEASURING STORE IMAGE (1993)AN ATTRIBUTE‐ANCHORED CONJOIN…A conceptual model of retail image influences on loyalty patronage behaviour (1993)A conceptual model of retail …Developing and protecting profitable customer relationships (1989)Developing and protecting pro…RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE (1987)RETAILING STRATEGIES FOR TODA…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Marketing: A Behavioural Analysis (1975)Marketing: A Behavioural Anal…Principles of Marketing (1972)Principles of MarketingAn Attitude Model for the Study of Brand Preference (1972)An Attitude Model for the Stu…A Behavioral Conception of Retail Image (1968)A Behavioral Conception of Re…Statistical principles in experimental design. (1962)Statistical principles in exp…How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory (2022)How do customers meet their n…Impact of store-attributes on food and grocery shopping behavior: insights from an emerging market context (2020)Impact of store-attributes on…A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study (2017)A Portrait of Intimate Appare…The effect of demographic and personality characteristics on fashion shopping proneness (2016)The effect of demographic and…Strategic marketing in garment industry (2012)Strategic marketing in garmen…Sources of equity in fashion markets (2012)Sources of equity in fashion …Retail internationalisation in practice: per una in the UK and Taiwan (2009)Retail internationalisation i…Bank Customers' Channel Preferences for Requesting Account Balances (2007)Bank Customers' Channel Prefe…An exploratory study on the reasons for purchasing imported high fashion apparels (2007)An exploratory study on the r…Time and Location as Customer Perceived Value Drivers (2004)Time and Location as Customer…Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance (1973)Direct Experience And Attitude-Behavior Consistency (1981)Examining the Antecedents of Destination Loyalty in a Forest Setting (2007)Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction (2009)Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece (2009)Advances in Consumer Research (2025)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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(1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Readings in Attitude Theory and Measurement (1968)An experimental study of relationships between attitudes, brand preference, and choice (1972)The Fishbein Extended Model and Consumer Behavior (1975)Relationship between Salesperson Performance and Understanding of Customer Decision Making (1978)Market Segmentation by Motivation: The Case of Switzerland (2002)An exploratory study of the effects of experience on consumer perceptions of the service quality construct (2003)Cognitive dissonance and the stability of service quality perceptions (2004)Back-Translation for Cross-Cultural Research (1970)Intraclass correlations: Uses in assessing rater reliability. (1979)A 12-Item Short-Form Health Survey (1996)The effect of market orientation on buyer–seller relationship satisfaction (2003)Service quality and customer retention: building long‐term relationships (2004)Maintaining a committed online customer: A study across search-experience-credence products (2005)Media effect in commercial sponsorship (1999)Standardization and adaptation in business format franchising (1999)Research note: E-store image, perceived value and perceived risk (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1962Statistical principles in experimental design.27,141 cited
  • 1972Principles of Marketing5,587 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1996Customer-sales associate retail relationships859 cited
  • 1968A Behavioral Conception of Retail Image312 cited
  • 1972An Attitude Model for the Study of Brand Preference242 cited
  • 1989Developing and protecting profitable customer relationships240 cited
  • 1993A conceptual model of retail image influences on loyalty patronage behaviour170 cited
  • 1975Marketing: A Behavioural Analysis71 cited
  • 1987RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE64 cited
  • 1998More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers57 cited
  • 1993AN ATTRIBUTE‐ANCHORED CONJOINT APPROACH TO MEASURING STORE IMAGE55 cited

Cited by

  • 2009Retail internationalisation in practice: per una in the UK and Taiwan40 cited
  • 2016The effect of demographic and personality characteristics on fashion shopping proneness35 cited

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  • 2004Time and Location as Customer Perceived Value Drivers27 cited
  • 2020Impact of store-attributes on food and grocery shopping behavior: insights from an emerging market context25 cited
  • 2007An exploratory study on the reasons for purchasing imported high fashion apparels24 cited
  • 2017A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study23 cited
  • 2012Sources of equity in fashion markets21 cited
  • 2022How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory18 cited
  • 2007Bank Customers' Channel Preferences for Requesting Account Balances12 cited
  • 2012Strategic marketing in garment industry1 cited