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Consumers' Attitudes Towards Professional Advertising in Hong Kong
8 references·0 citing·29 second hop
Consumers' Attitudes Towards Professional Advertising in Hong Kong (1997)Consumers' Attitudes Towards Professional…Professional Accountancy Firms and Marketing (1990)Professional Accountancy Firm…Interactive perceptions of suppliers and corporate clients in the marketing of professional services: A comparison of accounting and legal services in the UK, Canada and Sweden (1990)Interactive perceptions of su…Effective marketing for professional services. (1985)Effective marketing for profe…Corporate Culture (1985)Corporate CultureConsumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Consumer Response to Advertis…How the Legal Profession Views Legal Service Advertising (1978)How the Legal Profession View…An Attitudinal Framework for Advertising Strategy (1972)An Attitudinal Framework for …A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Applied Linear Statistical Models. (1975)Advertising in the Professions: The Critical Issues (1977)Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services (1985)Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising (1994)Message framing strategies for new and mature products (2007)Have Manufacturing Firms Adopted the Marketing Concept? (1965)The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK (1986)On Becoming a Person (1961)Breaking Free from Product Marketing (1977)Emerging perspectives on services marketing (1983)A systems view of relationship dissolution (2006)Making the marketing concept work (1959)Matching corporate culture and business strategy (1981)The rediscovery of the marketing concept (1988)PREDICTING CORPORATE PERFORMANCE FROM ORGANIZATIONAL CULTURE* (1992)A Synthesis Model of Market Orientation for a Developing Country - The Case of Bangladesh (2003)Sales and Marketing Management (2007)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Effectiveness in Sales Interactions: A Contingency Framework (1981)Managing What Consumers Learn from Experience (1989)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment (1983)Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)How to Establish Trustworthiness in Initial Service Encounters (2011)A Gap Analysis of Professional Service Quality (1989)Critical Service Encounters: The Employee's Viewpoint (1994)Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)
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References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1985Effective marketing for professional services.148 cited
  • 1972An Attitudinal Framework for Advertising Strategy75 cited
  • 1978How the Legal Profession Views Legal Service Advertising51 cited
  • 1985Corporate Culture32 cited
  • 1990Interactive perceptions of suppliers and corporate clients in the marketing of professional services: A comparison of accounting and legal services in the UK, Canada and Sweden26 cited
  • 1980Consumer Response to Advertisements for Legal Services: An Empirial Analysis22 cited
  • 1990Professional Accountancy Firms and Marketing9 cited

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