References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
• 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
• 1998Guidelines for Selecting or Modifying Logos655 cited
• 2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
• 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
• 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility446 cited
• 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
• 2006Predicting short-term stock fluctuations by using processing fluency330 cited
• 1999The Search for Simplicity: A Fundamental Cognitive Principle?328 cited
• 1989Strategically Desirable Brand Name Characteristics231 cited
• 1996Understanding, Measuring, and Using Brand Equity231 cited
• 2006What Does Brand Mean? Historical-Analysis Method and Construct Definition228 cited
• 2001Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism