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Advertiser Risk Taking, Campaign Originality, and Campaign Performance
16 references·4 citing·45 second hop
Advertiser Risk Taking, Campaign Originality, and Campaign Performance (2013)Advertiser Risk Taking, Campaign Original…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Within-group agreement, non-independence, and reliability: Implications for data aggregation and analysis. (2000)Within-group agreement, non-i…ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY. (1996)ASSESSING THE WORK ENVIRONMEN…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Agency Theory: An Assessment and Review (1989)Agency Theory: An Assessment …The support of autonomy and the control of behavior. (1987)The support of autonomy and t…The Economic Institutions of Capitalism (1987)The Economic Institutions of …The Economic Institutions of Capitalism (1986)The Economic Institutions of …Research in Organizational Behavior. (1986)Research in Organizational Be…Estimating within-group interrater reliability with and without response bias. (1984)Estimating within-group inter…The social psychology of creativity: A componential conceptualization. (1983)The social psychology of crea…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Managing Creativity in the Age Of Data-Driven Marketing Communication (2022)Managing Creativity in the Ag…Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration (2021)Marketer Perceptions of Clien…Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns (2021)Fear in Adland: How Client Ri…Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies (2015)Do Marketing Clients Really G…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)STRATEGY IN EMERGING ECONOMIES. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 1987The Economic Institutions of Capitalism14,787 cited
  • 1989Agency Theory: An Assessment and Review13,327 cited
  • 1986Research in Organizational Behavior.10,897 cited
  • 1986The Economic Institutions of Capitalism10,729 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1996ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY.6,028 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1984Estimating within-group interrater reliability with and without response bias.4,773 cited
  • 1983The social psychology of creativity: A componential conceptualization.4,030 cited
  • 2000Within-group agreement, non-independence, and reliability: Implications for data aggregation and analysis.

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3,573 cited
  • 1987The support of autonomy and the control of behavior.3,242 cited
  • Cited by

    • 2015Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies29 cited
    • 2021Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns21 cited
    • 2022Managing Creativity in the Age Of Data-Driven Marketing Communication13 cited
    • 2021Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration11 cited