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Marketing implementation: building and sharing real market understanding
15 references·1 citing·37 second hop
Marketing implementation: building and sharing real market understanding (1996)Marketing implementation: building and sh…Market-Led Strategic Change (2016)Market-Led Strategic ChangeStrategic and competitive success: towards a model of the comprehensively competent organization (1996)Strategic and competitive suc…Implementing marketing strategy (1996)Implementing marketing strate…Benchmarking against the theory of market orientation (1996)Benchmarking against the theo…Marketing culture and marketing effectiveness in service firms (1995)Marketing culture and marketi…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…A Four Nation Study of thee Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation (1990)A Four Nation Study of thee R…The Marketing Edge: Making Strategies Work (1986)The Marketing Edge: Making St…Corporate Culture (1985)Corporate CultureMatching corporate culture and business strategy (1981)Matching corporate culture an…The social psychology of organizing (1969)The social psychology of orga…Making the marketing concept work (1959)Making the marketing concept …The implementation of marketing planning: a case study in gaining commitment at 3M (UK) Abrasives (2000)The implementation of marketi…Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Market Orientation and Planning Flexibility in SMEs (2007)B2B service brand identity: Scale development and validation (2011)How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector (2021)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)On Studying Organizational Cultures (1979)Corporate Ethical Values and Organizational Commitment in Marketing (1989)PREDICTING CORPORATE PERFORMANCE FROM ORGANIZATIONAL CULTURE* (1992)Firm organization, industrial structure, and technological innovation (1996)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Research in Organizational Behavior (1984)The Effect of a Market Orientation on Business Profitability (1990)The Discovery of Grounded Theory (2017)Exploration and Exploitation in Organizational Learning (1991)A Dynamic Theory of Organizational Knowledge Creation (1994)Managing Legitimacy: Strategic and Institutional Approaches (1995)The network paradigm and the marketing organization (1995)Strategic marketing management: the case of Islamic banks (1997)Strategic account management: customer value creation through customer alignment (2006)Taxonomic efforts in the description of leader behavior: A synthesis and functional interpretation (1991)Market orientation: Review, refinement, and roadmap (1996)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)The Capabilities of Market-Driven Organizations (1994)The Comparative Advantage Theory of Competition (1995)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Defining Competitiveness (1994)Conceptualizing the experiences of heritage tourists (1997)Leadership style and market orientation: an empirical study (2001)
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References

  • 1969The social psychology of organizing10,732 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1981Matching corporate culture and business strategy848 cited
  • 1959Making the marketing concept work429 cited
  • 2016Market-Led Strategic Change260 cited
  • 1995Marketing culture and marketing effectiveness in service firms108 cited
  • 1986The Marketing Edge: Making Strategies Work101 cited
  • 1990A Four Nation Study of thee Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation88 cited
  • 1996Strategic and competitive success: towards a model of the comprehensively competent organization75 cited
  • 1996Implementing marketing strategy66 cited
  • 1996Benchmarking against the theory of market orientation39 cited
  • 1985Corporate Culture32 cited

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  • 2000The implementation of marketing planning: a case study in gaining commitment at 3M (UK) Abrasives8 cited