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Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
16 references·11 citing·46 second hop
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An examination of current marketing practices (1997)Towards a paradigm shift in m…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Developing relationships in business networks (1995)Developing relationships in b…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The balanced scorecard--measures that drive performance. 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this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 1992The balanced scorecard--measures that drive performance.7,979 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 2000The Positive Effect of a Market Orientation on Business Profitability764 cited
  • 2000The Effects of Strategy Type on the Market Orientation–Performance Relationship651 cited
  • 1997Understanding business markets : interaction, relationships and networks610 cited
  • 2002How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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508 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • Cited by

    • 2012Clusters or un‐clustered industries? Where inter‐firm marketing cooperation matters75 cited
    • 2009Do we really understand business marketing? Getting beyond the RM and BM matrimony57 cited
    • 2014Establishing the scope of marketing practice: insights from practitioners37 cited
    • 2017Needed B2B marketing capabilities: Insights from the USA and emerging Latin America35 cited
    • 2008Business‐to‐business marketing practices in West Africa, Argentina and the United States30 cited
    • 2010Conceptualizing Multicultural Advertising Effects in the “New” South Africa27 cited
    • 2009Extending relationship value: observations from a case study of the Canadian structural wood products industry26 cited
    • 2013Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay22 cited
    • 2004The New Global Marketing Reality21 cited
    • 2019How to build great research groups19 cited
    • 2019The praxis of studying interorganizational practices in B2B marketing and purchasing – A critical literature review18 cited