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Increasing brand loyalty in the hospitality industry

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References

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Cited by

2007Do hoteliers need to manage image to retain loyal customers?266 cited
2012Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating Role of Dining Motivation216 cited
2012Experiential Value, Relationship Quality, and Customer Loyalty in Full-Service Restaurants: The Moderating Role of Gender212 cited

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2008

Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry

201 cited

2014Corporate social responsibility: perspectives of hotel frontline employees198 cited

2019What factors influence Generation Y’s employee retention in the hospitality industry?: An internal marketing approach187 cited

2007Stages in the economic globalization of tourism175 cited

2017Brand strategies in social media in hospitality and tourism172 cited

2020The relationship between board diversity and firm performance in the lodging industry: The moderating role of internationalization156 cited

2006A Model of Customer Satisfaction and Retention for Hotels153 cited

2011Dimensions of Brand Equity in the Chain Restaurant Industry151 cited

2015Transitioning loyalty programs148 cited

2010Customer relationship management for hotels in Hong Kong144 cited

2010“When experience matters”: building and measuring hotel brand equity137 cited

2009Do reward programs truly build loyalty for lodging industry?137 cited

2007Closing the marketing strategy to performance gap: the role of brand orientation136 cited