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Advertising's New Audiences
16 references·0 citing·43 second hop
Advertising's New Audiences (2010)Advertising's New AudiencesAdvances in Consumer Research (2025)Advances in Consumer ResearchCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Alternative Strategies for Cross-Validation of Covariance Structure Models (1994)Alternative Strategies for Cr…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…The Impact of Humor in Advertising: A Review (1992)The Impact of Humor in Advert…Humor in Advertising: The Moderating Role of Prior Brand Evaluation (1990)Humor in Advertising: The Mod…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…Effects of Humor in a Radio Advertising Experiment (1985)Effects of Humor in a Radio A…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Student Attitudes toward Advertising: Institution vs. Instrument (1980)Student Attitudes toward Adve…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…Advertising in America: The consumer view (1969)Advertising in America: The c…Language in relation to a unified theory of the structure of human behavior (2nd rev. ed.). (1967)Language in relation to a uni…The Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Metaphors We Live By (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Interpretation of Cultures (2017)Advertising as Information (1974)Social Comparison and the Idealized Images of Advertising (1991)The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)Advances in Consumer Research (1983)Advances in Consumer Research (1992)The Use of Humor in the Workplace (2006)All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages (2007)A meta-analysis of humor in advertising (2008)The teacher's word book of 30,000 words. (1945)Statistical principles in experimental design. (1962)Toward a Science of Translating (1964)Cross-cultural adaptation of health-related quality of life measures: Literature review and proposed guidelines (1993)A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation (1999)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Measurement of Meaning (1957)Syllables (1969)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Playing across the playground: paradoxes of knowledge creation in the videogame firm (2007)Critical thinking: seven definitions in search of a concept (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)Upper Echelons Theory: An Update (2007)The weirdest people in the world? (2010)Dimensionalizing Cultures: The Hofstede Model in Context (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 1992The Impact of Humor in Advertising: A Review532 cited
  • 1967Language in relation to a unified theory of the structure of human behavior (2nd rev. ed.).370 cited
  • 1990Humor in Advertising: The Moderating Role of Prior Brand Evaluation313 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 1994Alternative Strategies for Cross-Validation of Covariance Structure Models231 cited
  • 1985Effects of Humor in a Radio Advertising Experiment202 cited

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1969
Advertising in America: The consumer view
187 cited
  • 1980Student Attitudes toward Advertising: Institution vs. Instrument153 cited
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