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Integration of data mining technologies to analyze customer value for the automotive maintenance industry
16 references·8 citing·46 second hop
Integration of data mining technologies to analyze customer value for the automotive maintenance industry (2010)Integration of data mining technologies t…Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…The joint contribution of marketing and sales to the creation of superior customer value (2006)The joint contribution of mar…Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand (2006)Market segmentation based on …Intelligent profitable customers segmentation system based on business intelligence tools (2005)Intelligent profitable custom…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Tourist market segmentation with linear and non-linear techniques (2003)Tourist market segmentation w…Segmentation of stock trading customers according to potential value (2003)Segmentation of stock trading…A model for evaluating the effectiveness of CRM using the balanced scorecard (2003)A model for evaluating the ef…Predicting customer potential value an application in the insurance industry (2001)Predicting customer potential…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Intelligence Generation and Superior Customer Value (2000)Intelligence Generation and S…Segmentation of the on-line shopping market using neural networks (1999)Segmentation of the on-line s…Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation (1999)Comparing performance of feed…Building Data Mining Applications for CRM (1999)Building Data Mining Applicat…A practical yet meaningful approach to customer segmentation (1998)A practical yet meaningful ap…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review (2023)Transactional data-based cust…Customer Segmentation and Profiling for Life Insurance using K-Modes Clustering and Decision Tree Classifier (2021)Customer Segmentation and Pro…Evaluating discounts as a dimension of customer behavior analysis (2017)Evaluating discounts as a dim…Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method (2016)Using data mining and neural …Methodology implications in automotive product–service systems: a systematic literature review (2016)Methodology implications in a…Impact of Quality Management Systems and After-sales Key Performance Indicators on Automotive Industry: A Literature Review (2016)Impact of Quality Management …Mining Profitability of Telecommunication Customers Using K-Means Clustering (2015)Mining Profitability of Telec…Customer segmentation issues and strategies for an automobile dealership with two clustering techniques (2013)Customer segmentation issues …The Loyalty Effect (2001)Customer Relationship Management: A Comparative Analysis of Family and Nonfamily Business Practices* (2005)The influence of reviewer engagement characteristics on online review helpfulness: A text regression model (2014)Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology (1996)The Knowledge-Creating Company (1998)Why build a customer relationship management capability? 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(1979)Developing Buyer-Seller Relationships (1987)A Review of Social Media and Implications for the Sales Process (2012)CRM to social CRM: the integration of new technologies into customer relationship management (2014)Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight (2020)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The balanced scorecard : measures that drive performance (1992)Using the balanced scorecard as a strategic management system (1996)A CRM performance measurement framework: Its development process and application (2008)The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention (2009)Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model (2013)Turning telecommunications call details to churn prediction: a data mining approach (2002)Applying data mining to telecom churn management (2005)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 2000Intelligence Generation and Superior Customer Value623 cited
  • 1999Building Data Mining Applications for CRM599 cited
  • 2003A model for evaluating the effectiveness of CRM using the balanced scorecard349 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
  • 2001Predicting customer potential value an application in the insurance industry234 cited
  • 2006The joint contribution of marketing and sales to the creation of superior customer value212 cited
  • 1998A practical yet meaningful approach to customer segmentation167 cited
  • 2005Intelligent profitable customers segmentation system based on business intelligence tools157 cited
  • 1999Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation131 cited
  • 1999Segmentation of the on-line shopping market using neural networks129 cited
  • 2003Segmentation of stock trading customers according to potential value111 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2006Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand108 cited
  • 2003Tourist market segmentation with linear and non-linear techniques100 cited
  • Cited by

    • 2013Customer segmentation issues and strategies for an automobile dealership with two clustering techniques41 cited
    • 2016Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method35 cited
    • 2016Impact of Quality Management Systems and After-sales Key Performance Indicators on Automotive Industry: A Literature Review23 cited
    • 2016Methodology implications in automotive product–service systems: a systematic literature review21 cited
    • 2021Customer Segmentation and Profiling for Life Insurance using K-Modes Clustering and Decision Tree Classifier18 cited
    • 2015Mining Profitability of Telecommunication Customers Using K-Means Clustering18 cited
    • 2017Evaluating discounts as a dimension of customer behavior analysis16 cited
    • 2023Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review15 cited