SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior
8 references·11 citing·42 second hop
A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior (1995)A Brand's Eye View of Response Segmentati…Determinants of Store-Level Price Elasticity (1995)Determinants of Store-Level P…Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach (1992)Brand Choice, Purchase Incide…A Simultaneous Approach to the Whether, What and How Much to Buy Questions (1991)A Simultaneous Approach to th…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…A Simultaneous Approach to Market Segmentation and Market Structuring (1987)A Simultaneous Approach to Ma…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Research trends on branding in consumer psychology (2016)Research trends on branding i…Investigating the Effect of Gasoline Prices on Transit Ridership and Unobserved Heterogeneity (2016)Investigating the Effect of G…A Short Survey on Switching Costs and Dynamic Competition (2015)A Short Survey on Switching C…Positive and negative cross‐channel shopping behaviour (2012)Positive and negative cross‐c…Suboptimal segmentation: Assessing the use of demographics in financial services advertising (2011)Suboptimal segmentation: Asse…Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment (2009)Characterising the deal-prone…Endogeneity and Individual Consumer Choice (2008)Endogeneity and Individual Co…Culture and Positioning as Determinants of Strategy: Personality and the Business Organization (2004)Culture and Positioning as De…Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis (2003)Through the Paradigm Funnel: …A discrete/continuous model of fruit promotion, advertising, and response segmentation (2000)A discrete/continuous model o…Coupon characteristics and redemption intentions: A segment-level analysis (1998)Coupon characteristics and re…The Scree Test For The Number Of Factors (1966)Marketing Management: Analysis, Planning and Control (1973)Limited-dependent and qualitative variables in econometrics (1983)A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns (1993)The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking (2001)Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)Discrete Choice Analysis (1985)Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta. (2001)The Effectiveness of Customized Promotions in Online and Offline Stores (2009)Estimating Primary Demand for Substitutable Products from Sales Transaction Data (2012)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Measuring Service Quality: A Reexamination and Extension (1992)Online service quality: Content and process of analysis (2013)Consumer socialization process: The role of age in children's online shopping behavior (2016)Consumers, clothing retailers and production planning and control in the smart city (2016)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)The theory and practice of econometrics (1986)Why Store Brand Penetration Varies by Retailer (1997)Building Models for Marketing Decisions (2000)Salience and Taxation: Theory and Evidence (2009)MODELING THE CHOICE OF RESIDENTIAL LOCATION (1978)Economics and Consumer Behavior (1980)Specification Tests for the Multinomial Logit Model (1984)Modeling Consumer Demand for Variety (2002)A multiple discrete–continuous extreme value model: formulation and application to discretionary time-use decisions (2004)The multiple discrete-continuous extreme value (MDCEV) model: Role of utility function parameters, identification considerations, and model extensions (2007)When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses (2015)Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs (2016)Price Adjustment Policy with Partial Refunds (2017)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Discrete Choice Methods with Simulation (2001)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)
this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach336 cited
  • 1987A Simultaneous Approach to Market Segmentation and Market Structuring301 cited
  • 1991A Simultaneous Approach to the Whether, What and How Much to Buy Questions261 cited

Cited by

  • 2015A Short Survey on Switching Costs and Dynamic Competition50 cited
  • 2012Positive and negative cross‐channel shopping behaviour47 cited
  • 1998Coupon characteristics and redemption intentions: A segment-level analysis44 cited
  • 2008Endogeneity and Individual Consumer Choice41 cited
  • 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment41 cited
  • 2003Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

33 cited
  • 2000A discrete/continuous model of fruit promotion, advertising, and response segmentation29 cited
  • 2004Culture and Positioning as Determinants of Strategy: Personality and the Business Organization13 cited
  • 2016Investigating the Effect of Gasoline Prices on Transit Ridership and Unobserved Heterogeneity11 cited
  • 2011Suboptimal segmentation: Assessing the use of demographics in financial services advertising11 cited
  • 2016Research trends on branding in consumer psychology11 cited