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ArticleConsumer benefit segmentation using clusterwise linear regression

Michel Wedel1989

Article1989

Consumer benefit segmentation using clusterwise linear regression

Michel Wedel · Cor Kistemaker

116 citations·0/0 files stored·International Journal of Research in Marketing

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Economic and Environmental Valuation Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1978Conjoint Analysis in Consumer Research: Issues and Outlook 1951Educational Measurement.1978Issues and Advances in Segmentation Research 1968Benefit Segmentation: A Decision-Oriented Research Tool 1972Individual differences and multidimensional scaling 1987Market Segmentation: A Review 1987A Simultaneous Approach to Market Segmentation and Market Structuring 1977A Normative Methodology for Modeling Consumer Response to Innovation

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2010Demystifying customer brand engagement: Exploring the loyalty nexus 2000Building Models for Marketing Decisions 1998Optimal product positioning based on paired comparison data 1993A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data 2018A Model-Based Embedding Technique for Segmenting Customers 2008Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

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2007A Generalized Normative Segmentation Methodology Employing Conjoint Analysischapter · 5 shared references 2003A Generalized Normative Segmentation Methodology Employing Conjoint Analysischapter · 5 shared references 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparisonarticle · 4 shared references 1989A fuzzy clusterwise regression approach to benefit segmentationarticle · 4 shared references 1981Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Modelsarticle · 4 shared references 2018Marketing analytics: Methods, practice, implementation, and links to other fieldsarticle · 4 shared references

Details

Year1989

Typearticle

Published1989-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations116

Files0 public / 0

ShelfEconomic and Environmental Valuation

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doi10.1016/0167-8116(89)90046-3

openalex_workW1994267449

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2007A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

200825 years of IJRM: Reflections on the past and the future