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Segmenting B2B technology markets via psychographics: an exploratory study
16 references·0 citing·37 second hop
Segmenting B2B technology markets via psychographics: an exploratory study (2014)Segmenting B2B technology markets via psy…Judging the quality of customer segments: segmentation effectiveness (2010)Judging the quality of custom…Business psychographics revisited: from segmentation theory to successful marketing practice (2009)Business psychographics revis…Web Analytics: An Hour a Day (2007)Web Analytics: An Hour a DayRediscovering market segmentation. (2006)Rediscovering market segmenta…Managing Customer Relationships: A Strategic Framework (2004)Managing Customer Relationshi…Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (2003)Marketing Insights from A to …Execution: the discipline of getting things done (2003)Execution: the discipline of …Market Segmentation (2001)Market SegmentationMarket Segmentation: How to Do It, How to Profit from It (1998)Market Segmentation: How to D…Market segmentation: organizational archetypes and research agendas (1997)Market segmentation: organiza…Market segmentation practices of industrial marketers (1993)Market segmentation practices…A critical review of industrial market segmentation (1985)A critical review of industri…Segmenting the industrial market (1983)Segmenting the industrial mar…Organizational Psychographics and Innovativeness (1980)Organizational Psychographics…Book Review: Forum Marketing Research: Methodological Foundations (1977)Book Review: Forum Marketing …Psychographics: A Critical Review (1975)Psychographics: A Critical Re…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Issues and Advances in Segmentation Research (1978)Market Segmentation: A Review (1987)Customer relationship management (CRM) in e-government: a relational perspective (2004)Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Increasing sample size compensates for data problems in segmentation studies (2015)Industrial buying and creative marketing (1967)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)An exploration of branding in industrial markets (1997)Branding importance in business-to-business markets (2002)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)The Seventh Mental Measurements Yearbook (1973)The Concept and Application of Life Style Segmentation (1974)Journal of leisure research (1988)Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts (1997)Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012)Why Do Customer Relationship Management Applications Affect Customer Satisfaction? (2005)Interaction Orientation and Firm Performance (2008)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Experiential Learning within the Process of Opportunity Identification and Exploitation (2005)Measuring innovation culture in organizations (2008)The business model: an integrative framework for strategy execution (2008)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)The role of multichannel integration in customer relationship management (2004)An empirical study on the influence of environmental labels on consumers (2006)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Small Firm Growth in Developing Countries (2009)Strategic branding of destinations: a framework (2009)An integrative model for social marketing (2011)Marketing research, market orientation and customer relationship management: a framework and implications for service providers (2006)Fashion retailing – past, present and future (2014)Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications (2017)Risk Handling Strategies in Industrial Vendor Selection Decisions (1985)Embedded Influence Patterns in Organizational Buying Systems (1989)Theory and Method in Health Audience Segmentation (1996)
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References

  • 1977Book Review: Forum Marketing Research: Methodological Foundations4,351 cited
  • 1975Psychographics: A Critical Review534 cited
  • 2004Managing Customer Relationships: A Strategic Framework469 cited
  • 2003Execution: the discipline of getting things done453 cited
  • 2006Rediscovering market segmentation.299 cited
  • 1998Market Segmentation: How to Do It, How to Profit from It217 cited
  • 2003Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know210 cited
  • 1983Segmenting the industrial market173 cited
  • 2001Market Segmentation130 cited
  • 1985A critical review of industrial market segmentation118 cited
  • 1980Organizational Psychographics and Innovativeness98 cited
  • 2007Web Analytics: An Hour a Day97 cited
  • 1993Market segmentation practices of industrial marketers82 cited
  • 1997Market segmentation: organizational archetypes and research agendas78 cited
  • 2009Business psychographics revisited: from segmentation theory to successful marketing practice52 cited
  • 2010Judging the quality of customer segments: segmentation effectiveness

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