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• 2004Theory of Planned Behavior: Potential Travelers from China411 cited
• 2014The elaboration likelihood model: review, critique and research agenda368 cited
• 1988The Effects of Physiological Arousal on Information Processing and Persuasion317 cited
• 1988Source expertise, source attractiveness, and the processing of persuasive information: A functional approach.314 cited
• 2013Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services286 cited
• 1983Field dependence and attitude change: Source credibility can alter persuasion by affecting message‐relevant thinking284 cited
• 2017Breaking the prejudice habit: Mechanisms, timecourse, and longevity255 cited
• 1992Risk communication: Towards a rational discourse with the public192 cited
• 2011Modeling word-of-mouth usage180 cited
• 1989STRUCTURAL POSITION AND VIOLENCE: DEVELOPING A CULTURAL EXPLANATION*179 cited
• 1992Rudimentary determinants of attitudes: Classical conditioning is more effective when prior knowledge about the attitude stimulus is low than high166 cited
• 2018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands164 cited
• 2006Responses to Humorous ADS: Does Audience Involvement Matter?145 cited