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A Model for Evaluating the Profitability of Coupon Promotions

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References

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Cited by

1993A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity99 cited
1992Price Sensitivity and Television Advertising Exposures: Some Empirical Findings87 cited
1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions86 cited

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1995The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies79 cited

1996Consumer inventory sensitivity and the postpromotion dip72 cited

1994The Effect of Package Coupons on Brand Choice66 cited

2001Coupon response in services63 cited

1991A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment54 cited

1992Coupons and private labels: A cross‐category analysis of grocery products49 cited

1992The Evaluation Stage in Marketing Decision Making44 cited

2003The Post-Promotion Dip Puzzle: What do the Data Have to Say?44 cited

1993Chapter 12 Sales promotion models44 cited

2020The Impact of Coupons on the Visit-to-Purchase Funnel41 cited

1992Some characterizations of stockpiling behavior under uncertainty41 cited

2005The different faces of coupon elasticity38 cited

1998The Effects of Cross-Ruff Coupons on Sales and Profits38 cited