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Employee Based Brand Equity: A Third Perspective

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References

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2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited

Cited by

2012Examining the antecedents of positive employee brand‐related attitudes and behaviours169 cited
2013“That's not my job”: Exploring the employee perspective in the development of brand ambassadors167 cited
2016The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour162 cited
2014The role of brand communications on front line service employee beliefs, behaviors, and performance158 cited
2010“When experience matters”: building and measuring hotel brand equity137 cited
2014Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less119 cited
2020A critical review and reconstruction of perceptual brand equity107 cited
2018Determinants of brand performance: the role of internal branding94 cited
2014Motivational drivers that fuel employees to champion the hospitality brand91 cited
2018Investigating Key Antecedents and Outcomes of Employee‐based Brand Equity80 cited
2016Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance75 cited
2015Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models73 cited
2018Employee Communication Responsibility: Its Antecedents and Implications for Strategic Communication Management72 cited
2020An expanded nomological network of experienscape72 cited
2013Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China70 cited
2013The influence of service brand orientation on hotel employees’ attitude and behaviors in China70 cited