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Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited
16 references·16 citing·43 second hopsampled
Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited (2007)Understanding the Relationships Between F…Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Individual Differences in the…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands (2024)Does consumption values and a…What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions (2022)What’s in it for you? Examini…On packaging and product returns in online retail—Mailing boxes or sending signals? (2021)On packaging and product retu…Echoing the golden legends: storytelling archetypes and their impact on brand perceived value (2020)Echoing the golden legends: s…The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment (2017)The moderating role of contex…How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain (2017)How material, visual and verb…Dress for fit: An exploration of female activewear consumption (2017)Dress for fit: An exploration…See how tasty it is? Effects of symbolic cues on product evaluation and taste (2016)See how tasty it is? Effects …Marketing Challenges for an Eco-fashion Brand: A Case Study (2014)Marketing Challenges for an E…Effects of package visuals and haptics on brand evaluations (2013)Effects of package visuals an…Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands (2013)Disentangling the influence o…The Long-Term Influence of Service Employee Attrition on Customer Outcomes and Profits (2012)The Long-Term Influence of Se…Adoption, rejection, or convergence: Consumer attitudes toward book digitization (2011)Adoption, rejection, or conve…Two dimensions of attribute importance (2009)Two dimensions of attribute i…How Product Trial Alters The Effects of Model Attractiveness (2009)How Product Trial Alters The …Brand related information as context: the impact of brand name characteristics on memory and choice (2009)Brand related information as …Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Statistical principles in experimental design. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
  • 2003

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Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
788 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion603 cited
  • Cited by

    • 2017The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment117 cited
    • 2016See how tasty it is? Effects of symbolic cues on product evaluation and taste81 cited
    • 2017How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain77 cited
    • 2013Effects of package visuals and haptics on brand evaluations76 cited
    • 2012The Long-Term Influence of Service Employee Attrition on Customer Outcomes and Profits73 cited
    • 2020Echoing the golden legends: storytelling archetypes and their impact on brand perceived value71 cited
    • 2011Adoption, rejection, or convergence: Consumer attitudes toward book digitization60 cited
    • 2022What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions57 cited
    • 2009Brand related information as context: the impact of brand name characteristics on memory and choice50 cited
    • 2021On packaging and product returns in online retail—Mailing boxes or sending signals?46 cited
    • 2009Two dimensions of attribute importance41 cited
    • 2024Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands40 cited
    • 2009How Product Trial Alters The Effects of Model Attractiveness36 cited
    • 2014Marketing Challenges for an Eco-fashion Brand: A Case Study31 cited
    • 2017Dress for fit: An exploration of female activewear consumption26 cited
    • 2013Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands26 cited