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The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

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References

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2004It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

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382 cited

2000The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands297 cited

Cited by

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2019Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments45 cited
2012The effects of store atmosphere on shopping behaviour - A literature review.45 cited
2019Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal44 cited
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2016Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies37 cited
2017The sweet smell of advertising: the essence of matching scents with other ad cues30 cited
2015Selling through the Senses: Sensory Appeals in the Fashion Retail Environment25 cited
2015In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior25 cited
2019Consumer response to marketing channels: A demand-based approach21 cited
2011Scent Marketing: Making Olfactory Advertising Pervasive20 cited
2018Consumer evaluation of ambient scent19 cited
2016Placing of aroma compounds by food sales promotion in chosen services business17 cited