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The Effects of Visual and Verbal Advertising Information on Consumers' Inferences
16 references·16 citing·44 second hopsampled
The Effects of Visual and Verbal Advertising Information on Consumers' Inferences (1991)The Effects of Visual and Verbal Advertis…Advances in Consumer Research (2025)Advances in Consumer ResearchPicture-Word Consistency and the Elaborative Processing of Advertisements (1987)Picture-Word Consistency and …More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations (1985)More Than Meets the Eye: The …Measurement of Individual Differences in Visual versus Verbal Information Processing (1985)Measurement of Individual Dif…Detecting and Explaining Vividness Effects in Attitudinal Judgments (1984)Detecting and Explaining Vivi…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Impact of Inferential Beliefs on Product Evaluations (1982)The Impact of Inferential Bel…Informal covariation assessment: Data-based versus theory-based judgments (1982)Informal covariation assessme…Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Attitude Change through Visual Imagery in Advertising (1980)Attitude Change through Visua…Person memory: Personality traits as organizing principles in memory for behaviors. (1979)Person memory: Personality tr…Arguments concerning representations for mental imagery. (1978)Arguments concerning represen…Multi-modal emotion expression and online charity crowdfunding success (2022)Multi-modal emotion expressio…Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers (2020)Maximizing Response Rates to …Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach (2020)Enhancing Social Media Analys…Creating Brand Meaning: A Review and Research Agenda (2019)Creating Brand Meaning: A Rev…“Giant Toxic Lakes You Can See from Space”: A Theory of Multimodal Messages and Emotion in Legitimacy Work (2019)“Giant Toxic Lakes You Can Se…Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising (2014)Involvement, Tolerance for Am…A study of visual puffery in fragrance advertising (2012)A study of visual puffery in …Effects of outdoor advertising: Does location matter? (2011)Effects of outdoor advertisin…Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context (2008)Affective Responses to Images…Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers'Evaluations of Commercial Web Sites and Online Products (2006)Rich Media, Poor Media: The I…Individual and social determinants of winning bids in online auctions (2006)Individual and social determi…Brand name suggestiveness: a Chinese language perspective (2003)Brand name suggestiveness: a …Product Packaging and Branding (2001)Product Packaging and BrandingElaboration Likelihood Model in Consumer Research: A Review (2001)Elaboration Likelihood Model …Effects of imagery copy and product samples on responses toward the product (2001)Effects of imagery copy and p…Age-related cues in retail services advertising: Their effects on younger consumers (1997)Age-related cues in retail se…The Language of Thought (1975)Computation and cognition: issues in the foundations of cognitive science (1980)Implicit learning and tacit knowledge. (1989)A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)Imagery and Verbal Processes (2013)Language, Memory, and Thought (2013)Statistical principles in experimental design. (1962)A Propositional Inventory for New Diffusion Research (1985)The Influence of Message Framing and Issue Involvement (1990)Seven Models of Framing: Implications for Public Relations (1999)Coefficient Alpha and the Internal Structure of Tests (1951)Design and Analysis: A Researcher's Handbook (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism (1996)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Effects of different video lecture types on sustained attention, emotion, cognitive load, and learning performance (2014)The Psychology of Interpersonal Relations. (1958)The processes of causal attribution. (1973)Self-schemata and processing information about the self. (1977)Identity negotiation: Where two roads meet. (1987)Social Cognition: Thinking Categorically about Others (2000)Fundamental dimensions of social judgment: Understanding the relations between judgments of competence and warmth. (2005)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)The Framing of Decisions and the Psychology of Choice (1981)Illusion and well-being: A social psychological perspective on mental health. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1978Arguments concerning representations for mental imagery.1,232 cited
  • 1979Person memory: Personality traits as organizing principles in memory for behaviors.758 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1985Measurement of Individual Differences in Visual versus Verbal Information Processing498 cited
  • 1982The Impact of Inferential Beliefs on Product Evaluations481 cited
  • 1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
  • 1982Informal covariation assessment: Data-based versus theory-based judgments312 cited
  • 1980Attitude Change through Visual Imagery in Advertising248 cited

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  • 1987Picture-Word Consistency and the Elaborative Processing of Advertisements243 cited
  • 1985More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations217 cited
  • Cited by

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    • 2008Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context93 cited
    • 1997Age-related cues in retail services advertising: Their effects on younger consumers88 cited
    • 2019Creating Brand Meaning: A Review and Research Agenda87 cited
    • 2022Multi-modal emotion expression and online charity crowdfunding success75 cited
    • 2019“Giant Toxic Lakes You Can See from Space”: A Theory of Multimodal Messages and Emotion in Legitimacy Work75 cited
    • 2001Elaboration Likelihood Model in Consumer Research: A Review65 cited
    • 2006Individual and social determinants of winning bids in online auctions64 cited
    • 2011Effects of outdoor advertising: Does location matter?61 cited
    • 2003Brand name suggestiveness: a Chinese language perspective57 cited
    • 2001Product Packaging and Branding51 cited
    • 2012A study of visual puffery in fragrance advertising44 cited
    • 2001Effects of imagery copy and product samples on responses toward the product43 cited
    • 2020Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers29 cited
    • 2014Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising26 cited