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The dimensions of prescription drug brand personality as identified by consumers
16 references·0 citing·35 second hop
The dimensions of prescription drug brand personality as identified by consumers (2013)The dimensions of prescription drug brand…Effects of brand personality on brand trust and brand affect (2010)Effects of brand personality …Gender Dimensions of Brand Personality (2009)Gender Dimensions of Brand Pe…A new measure of brand personality (2009)A new measure of brand person…Multiple Factor Analysis (2007)Multiple Factor AnalysisBrand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)Brand Personality Structures …The New Strategic Brand Management (2004)The New Strategic Brand Manag…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…A re-examination of the generalizability of the Aaker brand personality measurement framework (2003)A re-examination of the gener…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The development of markers for the Big-Five factor structure. (1992)The development of markers fo…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Self Concept, Ideal Self Concept, and Consumer Purchase Intentions (1974)Self Concept, Ideal Self Conc…Personality and Motivation Structure and Measurement (1958)Personality and Motivation St…An alternative "description of personality": The Big-Five factor structure. (1990)Personality Structure: Emergence of the Five-Factor Model (1990)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)A very brief measure of the Big-Five personality domains (2003)Grit: Perseverance and passion for long-term goals. (2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Building brand commitment: A behavioural approach to internal brand management (2005)Brand personality of tourist destinations: An application of self-congruity theory (2010)Exciting red and competent blue: the importance of color in marketing (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Theory of fluid and crystallized intelligence: A critical experiment. (1963)A hierarchical model of approach and avoidance achievement motivation. (1997)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)Evaluation of goodness-of-fit indices for structural equation models. (1989)Travel demand and the 3Ds: Density, diversity, and design (1997)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The specificity of luxury management: Turning marketing upside down (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

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  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1992The development of markers for the Big-Five factor structure.5,506 cited
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  • 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors377 cited
  • 2003A re-examination of the generalizability of the Aaker brand personality measurement framework

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