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Cited by

• 2003Corporate brands: what are they? What of them?860 cited
• 2007Customer-based brand equity for a destination809 cited
• 2003Bringing the corporation into corporate branding796 cited
• 2005Building brand commitment: A behavioural approach to internal brand management647 cited
• 2003Core value‐based corporate brand building456 cited
• 2003The six conventions of corporate branding456 cited
• 2003The criteria for successful services brands382 cited
• 2006Corporate rebranding: destroying, transferring or creating brand equity?356 cited
• 2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model347 cited
• 2004A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation338 cited
• 2005The influence of corporate image on consumer trust336 cited
• 2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions331 cited
• 2019Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage310 cited
• 2004The effect of brand extension strategies upon brand image