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Examining the antecedents of positive employee brand‐related attitudes and behaviours
16 references·16 citing·53 second hopsampled
Examining the antecedents of positive employee brand‐related attitudes and behaviours (2012)Examining the antecedents of positive emp…Can Positive Employees Help Positive Organizational Change? Impact of Psychological Capital and Emotions on Relevant Attitudes and Behaviors (2008)Can Positive Employees Help P…Newcomer adjustment during organizational socialization: A meta-analytic review of antecedents, outcomes, and methods. (2007)Newcomer adjustment during or…Perceived organizational support and psychological contracts: a theoretical integration (2003)Perceived organizational supp…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. (2002)Business-unit-level relations…WHAT DO PROACTIVE PEOPLE DO? A LONGITUDINAL MODEL LINKING PROACTIVE PERSONALITY AND CAREER SUCCESS (2001)WHAT DO PROACTIVE PEOPLE DO? …Voice and cooperative behavior as contrasting forms of contextual performance: Evidence of differential relationships with Big Five personality characteristics and cognitive ability. (2001)Voice and cooperative behavio…Proactive Behavior in Organizations (2000)Proactive Behavior in Organiz…Organizational Citizenship Behaviors: A Critical Review of the Theoretical and Empirical Literature and Suggestions for Future Research (2000)Organizational Citizenship Be…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Intellectual capital: an exploratory study that develops measures and models (1998)Intellectual capital: an expl…PERCEIVED ORGANIZATIONAL SUPPORT AND LEADER-MEMBER EXCHANGE: A SOCIAL EXCHANGE PERSPECTIVE. (1997)PERCEIVED ORGANIZATIONAL SUPP…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel (1985)The Differential Effects of E…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Strategic Brand Management (2023)Strategic Brand ManagementEmployer and internal branding research: a bibliometric analysis of 25 years (2022)Employer and internal brandin…The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes (2021)The corporate social responsi…Internal branding: conceptualization from a literature review and opportunities for future research (2020)Internal branding: conceptual…Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model (2018)Strengthening internal brand …Linking employer branding and internal branding: establishing perceived employer brand image as an antecedent of favourable employee brand attitudes and behaviours (2018)Linking employer branding and…Investigating Key Antecedents and Outcomes of Employee‐based Brand Equity (2018)Investigating Key Antecedents…When employer brand image aids employee satisfaction and engagement (2017)When employer brand image aid…The behavioral consequences of internal brand management among frontline employees (2017)The behavioral consequences o…Internal corporate branding impact on employees’ brand supporting behaviour (2017)Internal corporate branding i…Mapping the domain of the fragmented field of internal branding (2016)Mapping the domain of the fra…IMO and internal branding outcomes: an employee perspective in UK HE (2016)IMO and internal branding out…The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay (2015)The impact of internal brand …Motivational drivers that fuel employees to champion the hospitality brand (2014)Motivational drivers that fue…Antecedents of brand citizenship behavior in retailing (2014)Antecedents of brand citizens…Perceived diversity climate and employees’ organizational loyalty (2013)Perceived diversity climate a…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The nature and causes of job satisfaction (1976)Handbook of Industrial and Organizational Psychology. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2000Organizational Citizenship Behaviors: A Critical Review of the Theoretical and Empirical Literature and Suggestions for Future Research5,889 cited
  • 2002Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis.4,617 cited
  • 1997PERCEIVED ORGANIZATIONAL SUPPORT AND LEADER-MEMBER EXCHANGE: A SOCIAL EXCHANGE PERSPECTIVE.3,773 cited
  • 1998Intellectual capital: an exploratory study that develops measures and models3,274 cited
  • 2000Proactive Behavior in Organizations2,695 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2001WHAT DO PROACTIVE PEOPLE DO? A LONGITUDINAL MODEL LINKING PROACTIVE PERSONALITY AND CAREER SUCCESS1,652 cited
  • 2007Newcomer adjustment during organizational socialization: A meta-analytic review of antecedents, outcomes, and methods.1,559 cited
  • 2008Can Positive Employees Help Positive Organizational Change? Impact of Psychological Capital and Emotions on Relevant Attitudes and Behaviors1,136 cited
  • 2001

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Voice and cooperative behavior as contrasting forms of contextual performance: Evidence of differential relationships with Big Five personality characteristics and cognitive ability.
1,079 cited
  • 2003Perceived organizational support and psychological contracts: a theoretical integration987 cited
  • 1985The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel871 cited
  • Cited by

    • 2016Mapping the domain of the fragmented field of internal branding151 cited
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    • 2021The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes95 cited
    • 2017When employer brand image aids employee satisfaction and engagement93 cited
    • 2014Motivational drivers that fuel employees to champion the hospitality brand91 cited
    • 2017Internal corporate branding impact on employees’ brand supporting behaviour90 cited
    • 2020Internal branding: conceptualization from a literature review and opportunities for future research90 cited
    • 2017The behavioral consequences of internal brand management among frontline employees88 cited
    • 2022Employer and internal branding research: a bibliometric analysis of 25 years85 cited
    • 2023Strategic Brand Management84 cited
    • 2018Investigating Key Antecedents and Outcomes of Employee‐based Brand Equity80 cited
    • 2018Linking employer branding and internal branding: establishing perceived employer brand image as an antecedent of favourable employee brand attitudes and behaviours78 cited
    • 2014Antecedents of brand citizenship behavior in retailing76 cited
    • 2016IMO and internal branding outcomes: an employee perspective in UK HE74 cited
    • 2013Perceived diversity climate and employees’ organizational loyalty73 cited
    • 2018Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model72 cited