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Do universities that are more market orientated perform better?

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References

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1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
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1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
1992The Changing Role of Marketing in the Corporation

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2,773 cited

1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited

Cited by

2006The relationship between resource dependence and market orientation171 cited
2006Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance163 cited
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2006Market orientation and performance: An empirical investigation in the retail industry in Greece81 cited
2006Organisational antecedents of market orientation in the public university system76 cited
2019Measuring the performance of private higher education institutions in Malaysia37 cited
2007How alternative marketing strategies impact the performance of Spanish museums29 cited
2016Strategic and bonding effects of enhancing the student feedback process29 cited
2013Market Orientation and its Measurement in Universities20 cited
2015Market Orientation of Teachers and Researchers in Higher Education Institutions: A New Approach19 cited
2011Market orientation and its antecedents in the Polish local governments17 cited
2010Church Marketing: The Effect of Market Orientation on Perceived Benefits and Church Participation14 cited
2009Investigating Business Schools' Intentions About Offering E‐Commerce Education Using an Extended Theory of Planned Behavior*13 cited
2016Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China12 cited
2009Voyage of marketing thought from a barter system to a customer centric one12 cited