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The Effects of Syntactic Complexity on Advertising Persuasiveness
14 references·16 citing·39 second hop
The Effects of Syntactic Complexity on Advertising Persuasiveness (1998)The Effects of Syntactic Complexity on Ad…Information Processing Research in Advertising (2026)Information Processing Resear…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Attitude functions in advertising: The interactive role of products and self‐monitoring (1992)Attitude functions in adverti…The psychology of reading and language comprehension (1986)The psychology of reading and…Communication and Persuasion (1986)Communication and PersuasionAdvertising and consumer psychology (1986)Advertising and consumer psyc…Advertising and consumer psychology (1985)Advertising and consumer psyc…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The need for cognition. (1982)The need for cognition.Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Psychological Foundations of Attitudes (1968)Psychological Foundations of …Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Grammatical transformations and sentence comprehension in childhood and adulthood (1966)Grammatical transformations a…The Processing of Positive and Negative Information (1959)The Processing of Positive an…Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility? (2022)Building a competitive advant…Blinds up or down? (2018)Blinds up or down?Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Branding the destination vers…What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems (2015)What Makes a Review Voted? An…Service Firm Performance Transparency (2015)Service Firm Performance Tran…Instructor Clarity and Student Motivation: Academic Performance as A Product of Students’ Ability and Motivation to Process Instructional Material (2015)Instructor Clarity and Studen…Complexity or simplicity? Designing product pictures for advertising in online marketplaces (2015)Complexity or simplicity? Des…Arguing about desirable consequences: What constitutes a convincing argument? (2012)Arguing about desirable conse…Online Persuasion: How the Written Word Drives WOM (2011)Online Persuasion: How the Wr…When is Statistical Evidence Superior to Anecdotal Evidence in Supporting Probability Claims? The Role of Argument Type (2009)When is Statistical Evidence …Enhancing Recall and Recognition for Brand Names and Body Copy: A Mixed-Language Approach (2008)Enhancing Recall and Recognit…Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes (2004)Lost in a mall, the effects o…Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender (2004)Consumer Responses to Complex…Testing consumers' motivation and linguistic ability as moderators of advertising readability (2003)Testing consumers' motivation…Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity (2002)Surface‐structure transformat…Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests (2002)Effects of typographic factor…The achievement motive (1953)The Psychology of Interpersonal Relations. 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(1962)Control of grammar in imitation, comprehension, and production (1963)A 3 min reasoning test based on grammatical transformation (1968)The Handbook of Social Psychology (1969)Storage and verification stages in processing concepts (1971)Maturation and the Acquisition of the Sesotho Passive (1989)Theories of cognitive consistency : a sourcebook (1969)Script processing in attitude formation and decision making. (1976)Self-schemata and processing information about the self. (1977)Effects of involvement on persuasion: A meta-analysis. (1989)Attitude change: Multiple roles for persuasion variables. (1998)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Functional Approach to the Study of Attitudes (1960)The Open and Closed Mind (1960)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association (1982)Human cognition in its social context. (1986)Is working memory capacity task dependent? (1989)What one intelligence test measures: A theoretical account of the processing in the Raven Progressive Matrices Test. (1990)Long-term working memory. (1995)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)
this work references cited by second hop

References

  • 1982The need for cognition.5,357 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1986The psychology of reading and language comprehension1,056 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
  • 1968Psychological Foundations of Attitudes835 cited
  • 1966Grammatical transformations and sentence comprehension in childhood and adulthood472 cited
  • 1959The Processing of Positive and Negative Information324 cited
  • 2026Information Processing Research in Advertising235 cited
  • 1992Attitude functions in advertising: The interactive role of products and self‐monitoring170 cited
  • 1986Advertising and consumer psychology170 cited
  • 1985Advertising and consumer psychology146 cited

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  • 2016Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

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323 cited
  • 2015What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems229 cited
  • 2011Online Persuasion: How the Written Word Drives WOM204 cited
  • 2002Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests134 cited
  • 2015Service Firm Performance Transparency127 cited
  • 2004Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes122 cited
  • 2004Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender115 cited
  • 2015Complexity or simplicity? Designing product pictures for advertising in online marketplaces113 cited
  • 2009When is Statistical Evidence Superior to Anecdotal Evidence in Supporting Probability Claims? The Role of Argument Type103 cited
  • 2015Instructor Clarity and Student Motivation: Academic Performance as A Product of Students’ Ability and Motivation to Process Instructional Material94 cited
  • 2008Enhancing Recall and Recognition for Brand Names and Body Copy: A Mixed-Language Approach85 cited
  • 2018Blinds up or down?66 cited
  • 2003Testing consumers' motivation and linguistic ability as moderators of advertising readability65 cited
  • 2022Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?62 cited
  • 2012Arguing about desirable consequences: What constitutes a convincing argument?61 cited
  • 2002Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity61 cited