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Dimensions of brand performance: Challenges for marketing management and managerial accountancy
16 references·4 citing·33 second hop
Dimensions of brand performance: Challenges for marketing management and managerial accountancy (1994)Dimensions of brand performance: Challeng…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes (1991)A Longitudinal Analysis of th…The PIMS principles: Linking strategy to performance (1989)The PIMS principles: Linking …Competing on the Eight Dimensions of Quality (1987)Competing on the Eight Dimens…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Goal setting and task performance: 1969–1980. (1981)Goal setting and task perform…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…The Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…The Theory of Monopolistic Competition (1934)The Theory of Monopolistic Co…The Economics of Imperfect Competition. (1934)The Economics of Imperfect Co…The marketing-accounting interface – problems and opportunities (2015)The marketing-accounting inte…Service brand identity: definition, measurement, dimensionality and influence on brand performance (2011)Service brand identity: defin…Interfunctional cooperation in progressing accounting for brands (2006)Interfunctional cooperation i…Separating the brand asset from the goodwill asset (1998)Separating the brand asset fr…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Telling more than we can know: Verbal reports on mental processes. (1977)Social Learning Theory. (1978)Formative assessment and the design of instructional systems (1989)A Multimethod Examination of the Benefits and Detriments of Intragroup Conflict (1995)Employability: A psycho-social construct, its dimensions, and applications (2004)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Idea gaps and object gaps in economic development (1993)The Contributions of the Economics of Information to Twentieth Century Economics (2000)Information and the Change in the Paradigm in Economics (2002)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Micro-Foundations of Urban Agglomeration Economies (2003)Text-Based Network Industries and Endogenous Product Differentiation (2016)Communication and Control Processes in the Delivery of Service Quality (1988)The Capabilities of Market-Driven Organizations (1994)Performance measurement system design (1995)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1981Goal setting and task performance: 1969–1980.2,451 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1934The Economics of Imperfect Competition.1,850 cited
  • 1987Competing on the Eight Dimensions of Quality1,691 cited
  • 1934The Theory of Monopolistic Competition1,569 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1991A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes1,422 cited
  • 1989The PIMS principles: Linking strategy to performance1,302 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1991

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Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
988 cited

Cited by

  • 2015The marketing-accounting interface – problems and opportunities22 cited
  • 1998Separating the brand asset from the goodwill asset19 cited
  • 2011Service brand identity: definition, measurement, dimensionality and influence on brand performance18 cited
  • 2006Interfunctional cooperation in progressing accounting for brands18 cited