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Marketing Research Traditions: Toward Theoretical Unification or Pluralism?
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Marketing Research Traditions: Toward Theoretical Unification or Pluralism? (2007)Marketing Research Traditions: Toward The…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…How should companies interact in business networks? (2002)How should companies interact…Transaction Cost Analysis: Past, Present, and Future Applications (1997)Transaction Cost Analysis: Pa…Developing relationships in business networks (1995)Developing relationships in b…Interorganizational Governance in Marketing Channels (1994)Interorganizational Governanc…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …Service management and marketing: managing the moments of truth in service competition (1990)Service management and market…Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships (1990)Alliances in Industrial Purch…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…The Economic Institutions of Capitalism (1987)The Economic Institutions of …The economic institutions of capitalism firms, markets, relational contracting (1985)The economic institutions of …Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Sociological Paradigms and Organizational Analysis. (1983)Sociological Paradigms and Or…The Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Firm resources and sustained competitive advantage (2004)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)The Evolution of Cooperation (1981)Dyadic Business Relationships within a Business Network Context (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An organizational theoretic review of green supply chain management literature (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)The Economics of Organization: The Transaction Cost Approach (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Institutions and axioms: an extension and update of service-dominant logic (2015)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Cognitive Elements of Empowerment: An "Interpretive" Model of Intrinsic Task Motivation (1990)Sensemaking and sensegiving in strategic change initiation (1991)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)Dynamic capabilities and strategic management (1997)The resource‐based view within the conversation of strategic management (1992)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Institutions as the Fundamental Cause of Long-Run Growth (2004)
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References

  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 1987The Economic Institutions of Capitalism14,872 cited
  • 1985The economic institutions of capitalism firms, markets, relational contracting7,263 cited
  • 1983Sociological Paradigms and Organizational Analysis.5,588 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,572 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1985Problems and Strategies in Services Marketing2,824 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,349 cited
  • 1994Interorganizational Governance in Marketing Channels2,210 cited
  • 1957The Theory of Monopolistic Competition2,142 cited
  • 1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships2,111 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,051 cited
  • 1997Transaction Cost Analysis: Past, Present, and Future Applications1,937 cited
  • 1990Service management and marketing: managing the moments of truth in service competition

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  • 2002How should companies interact in business networks?1,519 cited
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