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Evaluation of brand equity measures: further empirical results

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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1989MANAGING BRAND EQUITY1,150 cited
1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
1996An empirical comparison of consumer-based measures of brand equity454 cited
1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility446 cited

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2011

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CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW

122 cited

2020The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model116 cited

2004Dimensionalising on‐ and offline brands' composite equity115 cited

2009Linking customer‐based brand equity with brand market performance: a managerial approach98 cited

2012Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis83 cited

2020Innovations in Digital Banking Service Brand Equity and Millennial Consumerism69 cited

2019Brand equity in higher education: comparative analysis68 cited

2011Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands58 cited

2013Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based56 cited

2017Impact of brand familiarity on brands experience dimensions for financial services brands51 cited