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Value in business and industrial marketing: Past, present, and future

16 references·16 citing·39 second hopsampled

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
1985Competitive advantage, creating and sustaining superior performance10,284 cited
1987Developing Buyer-Seller Relationships9,139 cited
2007Service-dominant logic: continuing the evolution7,615 cited
1998Competitive advantage: creating and sustaining superior performance5,791 cited
1997Customer value: The next source for competitive advantage4,662 cited
2018Creating Shared Value3,907 cited
2007Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box3,694 cited
2007Managing the co-creation of value3,467 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1994Dyadic Business Relationships within a Business Network Context2,371 cited
1996The value concept and relationship marketing2,180 cited

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2003

A Model of Strategic Entrepreneurship: The Construct and its Dimensions

2,179 cited

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