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Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
16 references·12 citing·37 second hop
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review9,964 cited
  • 2000Practical Meta-Analysis9,196 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.3,741 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,329 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited

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  • 2003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures675 cited
  • Cited by

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    • 2019When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles39 cited
    • 2013The influence of book advertising on sales in the German fiction book market27 cited
    • 2023Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry22 cited
    • 2023The expansion of varieties in the new age of advertising22 cited
    • 2018Pengaruh Instagram Online Store, Konformitas Dan Iklan Televisi Terhadap Perilaku Konsumtif Serta Dampaknya Terhadap Gaya Hidup Hedonis Mahasiswa16 cited
    • 2015Price Elasticities for Hardcover and Paperback Fiction Books13 cited
    • 2022Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class10 cited
    • 2013Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents9 cited